Digital
Martin’s deep expertise in digital media extends across all channels: video, social, mobile and search. With one of the largest digital planning and buying teams in the southeast right here in Birmingham, we leverage analytical and technological capabilities through two methods. First, we unlock insights to help drive business growth. Next, we use analytics platforms to collect, unify, and enrich data from multiple sources. Then our team converts this data into actionable marketing insights that allows these ideas to be activated across multiple disciplines within a client’s business.
With our digital media solutions, we convert insights into better-performing and better-targeted, programmatic media campaigns. Martin believes that digital media should be fully transparent and accountable. Plus, at the same time, it should be integrated with all other media tactics. We believe that today's media planning requires a different approach. The bringing together of best-in-class capabilities to create a whole better than the sum of its parts. Our unique approach blends digital and traditional research to give brands a clearer line of sight to their goals.
