CHALLENGE: Scholarship for Kids, or S4Kids, in Birmingham, AL, is a non-profit company that helps children in struggling schools by moving them to a better school situation in order to gain a brighter future. S4Kids approached Martin with a vision of what to accomplish, but there was no brand or strategy for fundraising or getting the word out to prospective families about scholarship opportunities.
SOLUTION: Martin came in at the ground floor and developed a brand for Scholarship for Kids. The brand was hopeful, full of opportunity and the chance for growth focused around a new line “Helping Children Succeed.” Martin built out every piece a company would need to get started, which included brand guidelines, business cards, letterhead, note cards and more. A fund raising strategy was put into place and all the brochures, direct mail and other materials needed were created. The fund raising PSA Martin developed and executed won multiple awards, and a new website and an OOH campaign that ran across Birmingham to raise awareness of available scholarships were also fashioned. S4Kids was able to provide over $6.7M in scholarships to outperform the previous year’s fundraising and give out 1,299 scholarships to students across Alabama.