Fifth Third Bank Sponsorship Ads and Execution
CHALLENGE: Fifth Third Bank, headquartered in Cincinnati, OH, is a U.S. regional banking institution. One primary focus for this company is community involvement – whether it be on a national level sponsoring professional sports teams like the Cincinnati Bengals or the Nashville Predators, or on a local level supporting hometown organizations and charities in towns where local financial centers reside. With a wide variety of sponsorships through 1,200 financial centers, the bank needed a solution to keep local store fronts on-brand while giving them flexibility to meet local needs. .