CHALLENGE: Fifth Third Bank, headquartered in Cincinnati, OH, is a U.S. regional banking institution. They are an active participant when it comes to community sponsorships. One of those key partnerships is their on-going commitment to Minor League Baseball. Across their footprint, Fifth Third Bank is proud to sponsor 14 different minor league teams. The bank wanted to execute a comprehensive marketing plan for a diverse range of teams and markets that is both effective, but flexible enough to work in many different mediums and applications while being adaptable to different professional teams.
SOLUTION: Martin used our creative expertise and production wizardry to develop work that was both engaging and seamless in execution. We worked in partnership with the Fifth Third Sponsorship Team to develop a dynamic and flexible campaign that featured Fifth Thirds New Mobile Banking App as the centerpiece. The connection between mobile speed and baseball made this a really exciting project to develop, and resulted in a vibrant campaign that hit all of its target objectives. This project included executions in Radio, OOH, In Stadium Signage and Print.