CHALLENGE: With over 4,000 locally owned stores, Ace Hardware has developed a matching funds group program to unify Ace stores to increase their share of voice. In this program, stores have freedom to pursue their own marketing strategies, media plans, events and creative. Ace wants to ensure brand integrity and strategy while driving more sales and larger basket sizes.
SOLUTION: Martin has developed an end of the year media strategy for the Houston Ace Hardware group to drive foot traffic and sales at local area stores. This plan utilized targeted display and social creative September through December focusing on different categories and the end of the year Wrap It In Red Event.
The strategy delivered over 15 million impressions during the course of the campaign. The campaign delivered 64,886 visits with a conversion rate of .44%. More importantly, the campaign delivered a 39.65% lift over the control group which equaled to over 18,000 visits. That lift delivered a Return of Investment of 336%.